New to TikTok and dreaming of viral videos? The good news is, you can go viral, even with few followers. Discover the strategies that can help your content reach millions!
How to Make a TikTok Video Go Viral
TikTok is a platform that rewards creativity, uniqueness, and timely content, and the best part is that even new users can experience the thrill of going viral. It doesn’t happen by chance, though. Going viral on TikTok requires a combination of strategy, consistency, and engaging content. Here’s how you can increase your chances.
A Quick Overview
Going viral on TikTok means your video gets shared by thousands (or more) of people on the platform and potentially beyond, on Instagram, Facebook, YouTube, etc. A viral TikTok video typically gains 1,000 to 2,000 views in the first hour and gets featured on the For You Page (FYP), where it can reach an even broader audience.
Going viral opens doors for creators, offering opportunities to become influencers, brand ambassadors, or even monetize your content. So, let’s dive into the steps to help you go viral!
How Does the TikTok Algorithm Work?
TikTok’s algorithm is designed to showcase content based on user interests and engagement. It doesn’t prioritize how many followers you have. Instead, it focuses on how viewers interact with your content. The algorithm shows your video to a small group of users first. If your video does well (getting likes, comments, and shares), it will be shown to a larger audience, giving it the potential to go viral.
So, no matter your follower count, TikTok will prioritize your video’s engagement rate. Let’s explore the steps you can take to increase your chances of going viral.
1. Keep It Short & Sweet
On TikTok, short videos tend to perform better. The platform thrives on fast-paced content, so keep your videos brief and engaging. TikTok’s limits are 15 seconds, 30 seconds, and 3 minutes, and each length has its place. Aim for videos that captivate the viewer quickly, making them want to watch till the end and possibly rewatch.
TikTok rewards creativity, so even within the time limits, be strategic. Try experimenting with different lengths to see what resonates most with your audience.
2. Cross-Promote on Social Media
With the explosion of short-form content, platforms like Instagram, YouTube, and Facebook have embraced similar formats. Cross-promoting your TikTok videos on these platforms is a powerful way to expand your reach. By sharing TikTok videos elsewhere, you not only reach a wider audience but also give your content a better shot at going viral.
Be sure to include links to your TikTok in your bios across other platforms to drive traffic back to your profile.
3. Ride the Wave of Trends
TikTok is all about trends whether it’s a viral song, a new dance move, or a funny meme. The key to going viral is hopping on trends early. Keep an eye on your For You page to spot the latest trends and incorporate them into your content. Adding your unique twist will help your video stand out while still being relevant.
Use trending audio, challenges, or popular hashtags to catch the attention of TikTok’s algorithm and get featured.
4. Master the Power of Hashtags
Hashtags play a huge role in TikTok’s discoverability. By including relevant and trending hashtags in your captions, you increase the chances of your video appearing in searches or on the For You page. For example, if you’re posting about a dance challenge, use #dancechallenge. For DIY content, try #DIY. Popular hashtags can make your video more visible to people who are likely to engage.
To find trending hashtags, explore TikTok’s Discover tab and observe what hashtags creators are using.
5. Engage With Your Audience
Interaction is a big part of TikTok’s success formula. Respond to comments, ask questions, and create captions that encourage engagement. The more you interact with your followers, the more the TikTok algorithm will favor your content.
Use TikTok’s features like Duet and Stitch to collaborate with other users. This not only boosts your engagement but also increases your visibility.
6. Use the Duet Feature
Duets are a great way to engage with popular content. This feature allows you to create side-by-side videos with other creators, responding to or interacting with their content. It’s a fun way to increase your engagement and gain exposure to the other creator’s audience. You can even duet your own videos to show different perspectives or behind-the-scenes moments.
By leveraging Duets, you can create viral moments that reach a broader audience.
7. Leverage Trending Audio
Incorporating trending audio into your videos is a surefire way to gain attention. TikTok users love familiar tunes, so using popular audio clips or songs can increase the chances of your video going viral. Browse through your For You feed to spot which sounds are trending, and use them in your content. But remember, trends change quickly, so act fast!
8. Add a Strong Call-to-Action (CTA)
A clear CTA is crucial for keeping your audience engaged. Whether you want them to follow your account, check out your other videos, or participate in a challenge, a strong CTA can increase interactions and drive traffic. For instance, “Follow me for more amazing DIY hacks!” or “Tag a friend who needs to see this!” will encourage viewers to take action.
9. Consistency is Key
Post regularly to keep your followers engaged and build momentum. TikTok’s algorithm favors consistent creators. Ideally, aim to post at least once a day, but even 3-4 times a week can make a difference. Consistency helps maintain a steady flow of content and keeps you in the algorithm’s favor.
Creating a posting schedule that fits your lifestyle ensures you stay on top of trends and maintain visibility.
10. Timing Matters
Timing your posts on TikTok is crucial for maximizing views. Each audience is different, so experiment with posting at different times to see when your followers are most active. Consider factors like time zones, work hours, and peak social media activity times. Once you figure out the best times to post, stick to them for maximum impact.
Grow With BISU
If you’re serious about growing your TikTok presence and increasing your chances of going viral, BISU is here to help. BISU offers a simple yet powerful link-in-bio tool that connects all your social media accounts and directs your followers to your top-performing videos. You can cross-promote your content seamlessly across various platforms, reaching more potential followers.
Additionally, BISU’s easy-to-use website builder lets you create a personal landing page where you can sell merchandise, showcase your best content, and drive even more engagement. With BISU’s free services, you have nothing to lose only growth to gain.
Join millions of creators using BISU to boost their TikTok profiles and grow their brands. Sign up for free today and take the first step toward going viral!
